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Tablet click-through rates for branding campaigns 250% higher than smartphones

March 13, 2013

Recent research from Parks Associates showed that more than one third of tablet owners use the device as a second screen to search for programme information and listings - tablets are substituting interactive programme guides, hence the increased usage in the evenings.

From the article, "Tablet click-through rates for branding campaigns 250% higher than smartphones" by Ellen Hammett.

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About Parks Associates

Tablet click-through rates for branding campaigns 250% higher than smartphones

Previously In The News

Apple Preps Amazon Echo Rival – Is This The Connected Intelligence Moment?

Original Content And World Domination: New Report Shows Netflix is Absolutely Killing It

Most Broadband Users Still Pay For Television

The Sound Of The Internet Of Things (And Why It Matters For Brands)

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