Providing Market Intelligence for 40 Years

In The News

T-Mobile Brings Back Free MLB.TV Access for Customers

Sports rights are a proven retention tool: live games drive habitual viewing and reduce the urge to churn. Analysts at Deloitte and Parks Associates have repeatedly pointed to sports as a core lever for keeping subscribers inside an ecosystem, and T-Mobile has leaned into that reality for years with a rotating cast of high-profile perks. With a customer base topping 100 million nationwide, even a modest uptick in engagement can move the needle on loyalty metrics.

From the article, "T-Mobile Brings Back Free MLB.TV Access for Customers" by Gregory Zuckerman

Previously In The News

Pay TV Meets OTT: 1 in 5 Get Streaming Service Through Pay TV

It's the embodiment of "If you can't beat 'em, join 'em": Researcher Parks Associates released data today showing that 21 percent of pay TV subscribers in the U.S. also subscribe to a streaming servic...

Netflix, Amazon, Hulu Leading In OTT Subscriptions, Finds Parks

The researchers at Parks Associates have come up with a tally of the most popular over-the-top (OTT) video services as ranked by the number of subscribers. While the numbers are estimates from the fir...

Device UI Important to Consumers When Making a Purchase: Parks

Parks Associates' research found that an easy-to-navigate UI is crucial for attracting new customers. Asked about UI, 70% of consumer electronics purchasers said ease-of-use was "very important" to th...

Hulu CEO Believes Live TV Will Help Platform Stand Out From Streaming Crowd

If everything goes according to plan, the package will include major sports and news networks, as well as broadcast and general entertainment cable networks. Local broadcast affiliates are also likely...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Connectivity and Mobility Small-to-medium Business (SMB) MDU
Services
Research Memberships Visibility Memberships Streaming Video Tracker Smart Home and Security Tracker Broadband Market Tracker Channel Analytics
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces
Resources
Press Releases Analyst Blog Parks in the News
About Us
Overview Team Contact Us
Store
View Your Cart

Follow:

© 2023-2026 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive