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Sweat Equity: How Companies Can Win In The Age Of Connected Fitness

Most people hate exercise. Yet the connected fitness marketplace is worth billions. And it’s growing. According to market intelligence research firm Parks Associates, “Global revenues from connected fitness trackers will increase from over two billion in 2014 to almost five and a half billion by 2019.”

From the article "Sweat Equity: How Companies Can Win In The Age Of Connected Fitness" by Ben Reubenstein.

Previously In The News

Here’s a Tip to Companies: Beware of Promoting AI in Products

A separate new study from market-research firm Parks Associates that used different methods and included a much larger sample size came to similar conclusions about consumers’ reaction to AI in pr...

WWDC: Apple Unifies Operating Systems, Makes iPad More PC

Getting AI use cases right remains tricky, warned Kristen Hanich, an analyst with Parks Associates, a market research and consulting company specializing in consumer technology products in Dallas....

Pro Monitoring, Smart Homes and the Decline of Traditional Security

A new Parks Associates white paper explores how shifting consumer expectations are accelerating the decline of traditional home security systems and creating new opportunities for integrators focu...

How Connected TVs Are Changing the Way We Shop

Connected TV, no matter which way you splice the cord, has upended the media consumption game. And a recent report from Parks Associates found that this space’s next frontier could be t-commerce—telev...

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