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Sweat Equity: How Companies Can Win In The Age Of Connected Fitness

Most people hate exercise. Yet the connected fitness marketplace is worth billions. And it’s growing. According to market intelligence research firm Parks Associates, “Global revenues from connected fitness trackers will increase from over two billion in 2014 to almost five and a half billion by 2019.”

From the article "Sweat Equity: How Companies Can Win In The Age Of Connected Fitness" by Ben Reubenstein.

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According to a 2022 report by consumer tech research firm Parks Associates, about 12 million households had a smart door lock, and that figure has only increased since then.  From the article, "Are...

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