Providing market intelligence for more than 35 years

In The News

SVOD MARKET: Survival of the Fittest

Perhaps the bigger surprise is that more haven’t exited the market — yet. “We’re finding that there are many services that are … getting enough subscribers just to be able to be sustainable,” Brett Sappington, senior director of research at Parks Associates, said.

That’s been enough to keep the doors open, but many outlets — particularly smaller, niche offerings — are seeing their subscriber levels plateau.

“They don’t have the marketing knowledge or complexity and the capital to be able to effectively market their service,” Sappington said. “They get kind of stuck, or find themselves growing slowly over time.”

Many industry observers, including those who play in the SVOD arena, say a bigger shakeout is inevitable or already underway.

From the article "SVOD MARKET: Survival of the Fittest" by Jeff Baumgartner.

Previously In The News

Looking to ‘cut the cord’? Consider an antenna

It’s no secret that Tampa Bay residents are "cutting the cord" and moving away from cable. But last month, when the Tampa Bay Times asked readers to reach out about the non-cable entertainment service...

How Businesses Can Use VR to Win the Race to Consumers’ Hearts (and Homes)

Despite the enthusiasm for VR in the popular consciousness, however, it has not yet reached must-have status in the consumer electronics sector. A Parks Associates survey found that, as of May 2016, o...

Is Your Digital Health Strategy Thriving, Surviving Or Non-Existent?

More people than ever before are using technology to monitor and track their own health or the health of a loved one. According to the global market research firm Parks Associates, the fitness tracker...

Three women are the wits behind Google Assistant's personality

The Assistant audio-records every user request, which has raised privacy concerns. Users can delete their data stored by Google, a process that can take up to six months for the data to be completely...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2025 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive