In The News

Survey: 18% US homes have 6 or more smart devices

April 18, 2024

home automation

Advanced Television

Parks Associates’ Smart Home Dashboard, quarterly consumer research featuring surveys of US internet households, finds 45 per cent of US internet households have at least one smart home device and 18 per cent have six or more.

“Heading into 2024, the profile of the smart home adopter looks different than in the earlier years of the market,” said Jennifer Kent, VP Research, Parks Associates. “Mainstream households with 1-5 devices now outnumber the smart home-enthusiast households with 6+ devices. This shift in the average smart home consumer requires companies to adjust the marketing, sales, and support strategies for their products, to better align with the needs and demands of this middle market.”

“A wide variety of players compete in the smart home,” Kent added. “Companies are building out their ecosystems to maximise their sales potential and provide a better, more integrated experience to end users. This makes the platform that much more important as a center point for control of the connected home.”

From the Advanced Television article, "Survey: 18% US homes have 6 or more smart devices"

Previously In The News

Has Subscription OTT Growth Hit Its Peak?

Parks Associates‘ OTT video research finds household spending on subscription OTT video services has held steady for three years, averaging just under $8 per month since 2016. From the article "Has...

Kickstarter Darling Challenges Blue Apron--With a Hardware Twist

To this point, Patrice Samuels, a senior analyst at Parks Associates, a marketing research and consulting company, says that Tovala has to prove the food tastes good enough to offset the cost of p...

Fitness Trackers Leave the Wrist Behind

"In 2017 we'll see new form factors emerge to track fitness activities beyond the wrist," says Harry Wang, senior director of research for Parks Associates, a market resesarch and consulting firm. In-...

PayPal’s Popular But Apple Is The Class Favorite

PayPal is the number one mobile payment app in the U.S., according to research by Parks Associates and by quite a margin. NFC World reported that 12 percent of those polled prefer PayPal while retail-...

‹
1
2
...
323
324
325
326
327
328
329
...
766
767
›