In The News

Survey: 18% US homes have 6 or more smart devices

April 18, 2024

home automation

Advanced Television

Parks Associates’ Smart Home Dashboard, quarterly consumer research featuring surveys of US internet households, finds 45 per cent of US internet households have at least one smart home device and 18 per cent have six or more.

“Heading into 2024, the profile of the smart home adopter looks different than in the earlier years of the market,” said Jennifer Kent, VP Research, Parks Associates. “Mainstream households with 1-5 devices now outnumber the smart home-enthusiast households with 6+ devices. This shift in the average smart home consumer requires companies to adjust the marketing, sales, and support strategies for their products, to better align with the needs and demands of this middle market.”

“A wide variety of players compete in the smart home,” Kent added. “Companies are building out their ecosystems to maximise their sales potential and provide a better, more integrated experience to end users. This makes the platform that much more important as a center point for control of the connected home.”

From the Advanced Television article, "Survey: 18% US homes have 6 or more smart devices"

Previously In The News

Sprint Launches New Unlimited Freedom Plan With Unlimited Data, Talk And Text

Wireless data usage is growing steadily from 2015 to 2016 as consumers shift data-heavy activities from desktop to mobile. According to Parks Associates’ latest survey data, average monthly wireless d...

Mobile Payments And IoT Trends For Smartwatches

Internet of things, monitoring for insurance and mobile wallet expansion are three of the key emerging smartwatch app trends found in research by Parks Associates. Leading Smart Watch Apps: Insights i...

Consumers to TV Providers: Careful with My Data

One in five internet households report being “highly sensitive” to how TV content providers collect and use data about family members and their activities, according to the latest research from Parks...

DirecTV Now Goes 'Gangbusters,' And AT&T Stops The Bleeding

Before news broke Friday that AT&T has stopped bleeding TV customers, Parks Associates tried to put a finger on what sort of subscriber numbers for the company’s new streaming TV service would warrant...

‹
1
2
...
164
165
166
167
168
169
170
...
758
759
›