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Survey: Streaming Service Churn Rates Hit 44%

Churn has long been an issue in the streaming market. For streaming service providers, it’s a problem to be overcome. For subscribers, it’s a fact of life. The latest word out from Parks Associates pins down just how big an issue churn in streaming is, noting that streaming service churn rates are now up to 44%.

From the article "Survey: Streaming Service Churn Rates Hit 44%" by Steve Anderson. 
 

Previously In The News

To Invade Homes, Tech Is Trying to Get in Your Kitchen

Yet the so-called smart kitchen remains a tough sell. With the kitchen often a hub for families and friends, habits there can be hard to change. And many people see the kitchen and mealtimes as a have...

Deeper Dive—Who would buy DirecTV?

Although DirecTV is losing subscribers at a rapid pace, it’s not exactly a lost cause. Brett Sappington, senior research director and principal analyst at Parks Associates, said the satellite operator...

Apple releases new streaming TV devices with lower prices

Still, many customers appear drawn to cheaper sticks and pucks made by Roku and Amazon, with the companies commanding 80% of the streaming device market, according to new research shared by Parks...

Some NFL+ users struggle to watch games on the app

Consumer issues with accessing the NFL games are also indicative of a fragmented sports streaming landscape. Eric Sorensen, a senior contributing analyst with Parks Associates, noted in July how curre...

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