Parks Associates recently released new research focused on consumer privacy concerns, AI technologies in the smart home, and the smart lighting and video doorbell markets.
The firm’s consumer research finds safety and security are the leading value propositions for the smart home and 79% of US broadband households are concerned about data security or privacy issues.
From the article "Survey: Smart Home Tech Gives Consumers Privacy Fears, But Still Valuable Option for Integrators."
According to analysis by research firm Parks Associates, password piracy and sharing cost streaming providers like Netflix, Hulu, and Disney Plus $9.1 billion in 2019 alone. Why aren’t these companies...
Like all streaming services, Disney+ saw strong growth during the pandemic but competitor Netflix reported losing subscribers last quarter. But Disney+ is cheaper than Netflix – an increasingly import...
According to new research from Parks Associates, subscriptions now account for nearly 86% of total spending, up from about 50% of total online video spending in 2012. This percentage is likely to tren...
Using its OTT Video Market Tracker tool, Parks Associates has found that the number of OTT services in the United States has reached nearly 300. The firm said the total is more than double the amou...
