Providing Market Intelligence for 40 Years

In The News

Survey: Consumers Prefer Keeping Wearable Device Data from Insurers

According to research firm Parks Associates, the majority of those surveyed indicated that they are not willing to share data collected from wearable devices, even if it meant receiving a discount on their health insurance premiums. In spite of this reluctance, these same consumers were willing to share data for the purpose of troubleshooting the devices themselves.

The results of the survey varied significantly by device. Forty-two percent of digital pedometer owners were willing to share data in order to receive a health insurance discount; for smartwatch owners the total was 35 percent; and for sleep-quality monitor owners it was 26 percent. Nevertheless, a solid majority of device owners was not willing to share data.

Consumers are justified in their concerns about health data privacy. The Los Angeles Times told in July of a security breach in October 2014 where hackers compromised UCLA Health Systems’ computer network, putting 4.5 million patients’ sensitive data at risk. What was troubling about the incident was that it took nearly seven months from the time suspicious activity was discovered in October, to May 5, which is when investigators determined the system was hacked. Additionally troubling was that the data was not even encrypted.

From the article "Survey: Consumers Prefer Keeping Wearable Device Data from Insurers" by Christopher Mohr.

Previously In The News

Netflix saw subscribers drop post-lockdown. But Disney+ might not face the same fate

Like all streaming services, Disney+ saw strong growth during the pandemic but competitor Netflix reported losing subscribers last quarter. But Disney+ is cheaper than Netflix – an increasingly import...

How Netflix is adapting as the streaming boom stalls

“There’s only so many consumers out there that are willing to pay full price,” said a research analyst with Parks Associates From the article, "How Netflix is adapting as the streaming boom stalls....

What I’m thankful for in sports media

Media research firm Parks Associates said there are more than 300 direct-to-consumer streaming services in the United States. From the article "What I’m thankful for in sports media" by Jeff Agrest...

To Invade Homes, Tech Is Trying to Get in Your Kitchen

Yet the so-called smart kitchen remains a tough sell. With the kitchen often a hub for families and friends, habits there can be hard to change. And many people see the kitchen and mealtimes as a have...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Connectivity and Mobility Small-to-medium Business (SMB) MDU
Services
Research Memberships Visibility Memberships Streaming Video Tracker Smart Home and Security Tracker Broadband Market Tracker Channel Analytics
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces
Resources
Press Releases Analyst Blog Parks in the News
Store
View Your Cart
About Us
Overview Team Contact Us Privacy Policy

Follow:

© 2023-2026 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive