Providing market intelligence for more than 35 years

In The News

Study Shows High Consumer Expectation for Rapid Security Event Response

Parks Associates

Eighty-six percent of alarm system owners expect a response within half an hour, and 42 percent expect a police response within 10 minutes of an alarm. Source: Parks Associates 

A large majority (87 percent) of residential security owners say reliable and fast response to security events is important to their system purchase decision, according to Parks Associates.

In a whitepaper titled “Expectations vs. Reality: Enhancing Alarm Monitoring Response,” the Dallas-based market research firm states this expectation is not just about the quick and reliable arrival of police, fire, or medical teams, but also about the assurance of safety and security in the most critical moments.

At the same time, Parks Associates says, security providers face the challenge of demonstrating their worth against new competitors offering self-monitoring solutions deemed “safe enough” by many consumers. 

“Residential security players are supporting overwhelmed public resources with new standards — like The Monitoring Association’s AVS-01 alarm scoring standard — innovative verification technologies, and advanced monitoring and private guard services that help provide more context to alarms,” the white paper states. “All ecosystem players must innovate and experiment with new models to ensure priority alarms get quick response.”

This white paper highlights how security providers are actively adding revenues through new technology and response options, including private guard services, and ensuring fast response during security events, which differentiates their offerings from competitors. It underscores consumer expectations for professionally monitored security, including insights into the gap between reality and expectations for quick police response. The research also highlights consumer views on response times, including familiarity with and perception of fines, as well as the role of public resources for reliable safety and response.

From the SDM article, "Study Shows High Consumer Expectation for Rapid Security Event Response

Previously In The News

33% Of US Net Households Pay To Stream Music: Amazon Prime Music Surges 50% To #1, Spotify #2

28% of broadband households indicated that they subscribe to Amazon Prime Video, so the number of streaming music subscribers likely reflects actual usage of the streaming music portion of Amazon's se...

Tech Companies Waging Big Battle Of The Bots

In order for a virtual helpmate to run your life, it needs to engage with the providers of all the services you rely on, from your calendar app to your Uber ride. Those providers must either partner w...

Privacy Is IoT’s Highest Hurdle

Nearly 20% of U.S. broadband households own a smart home device, or a household object that connects to the Internet, and nearly 45% of U.S. broadband households plan to buy a smart home device in the...

One in three smart home owners control them through a network, like Alexa

More people are buying smart home devices, and connecting them through platforms or systems like smart speakers and hubs. So says a new report from Parks Associates which found that 35 percent of smar...