Providing market intelligence for more than 35 years

In The News

Study: Wireless Home Security Systems On The Rise

Parks Associates released a study on Wednesday that found almost half of home security owners in the United States have a security system that connects wirelessly to sensors.

In addition, nearly 50 percent of smart home devices in the U.S. are self-installed, according to Brad Russell, a research analyst at Parks Associates.

From the article "Study: Wireless Home Security Systems On The Rise" by www.cepro.com

Previously In The News

Why Netflix and other streamers are cracking down on password sharing

The losses are steep. Account sharing and piracy cost streamers and pay TV providers $9.1 billion in lost revenue in 2019. That’s expected to grow to $12.5 billion in lost revenue by 2024, according t...

‘Voice first world’ nears: Smart devices + artificial intelligence = end of touch

And 55 percent of families with broadband say voice control is “appealing,” thus “driving adoption and usage of voice control devices and apps.” In fact as we head into the 2018 holiday season, 43 per...

TV antennas are making a comeback in the age of digital streaming

Billy Nayden, an analyst for the research firm Parks Associates, said the TV antenna resurgence is a byproduct of consumers feeling overwhelmed by the many viewing platforms available. Some are even s...

Epix Enters the Direct-to-Consumer Streaming Fray

Though Epix is trying to take advantage of this trend as a portion of consumers self-bundle with video, the challenge will be to ensure that Epix is part of that bundle. A recent study from Parks Asso...