Providing Market Intelligence for 40 Years

In The News

Study: Smart home offerings drive resi security

Smart home offerings have boosted residential security by more than 15 percent in the past two years, according to Parks Associates in its report, “The New Face of Home Security—2015 Edition.”

Smart home offerings also lower attrition rates, CEO Trisha Parks told Security Systems News. “Attrition is the enemy,” she said. “The industry is facing its monsters.”

About 21 million U.S. homes have professionally monitored security and another 1.5 million have monitoring in a second home, Parks said. “Security was in a bind,” she said, but smart home was the agent to move it forward. 

From the article "Study: Smart home offerings drive resi security" by Amy Canfield.

Previously In The News

TV antenna use surges amid coronavirus outbreak

That’s according to Parks Associates, which said that 25% of U.S. broadband households use an antenna to watch local broadcast TV channels, up from 15% in 2018. The firm said those figures could incre...

Subscriptions account for nearly 86% of consumer video spending

According to new research from Parks Associates, subscriptions now account for nearly 86% of total spending, up from about 50% of total online video spending in 2012. This percentage is likely to tren...

Apple TV+ raises streaming subscription price to $7 per month

Apple’s share of the streaming device space shrank 3% year over year in the third quarter, when it captured 9% of the domestic market, according to Parks Associates. Comparatively, Roku and Fire T...

Apple releases new streaming TV devices with lower prices

Still, many customers appear drawn to cheaper sticks and pucks made by Roku and Amazon, with the companies commanding 80% of the streaming device market, according to new research shared by Parks...