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In The News

Study: 16% Of U.S. Broadband Homes Take A Sports OTT Service

Notably, the highest proportions of those surveyed said they signed up for a sports service via a TV provider, with 63% of NFL Game Pass taking that path, Parks Associates found.

“For sports content owners, OTT is a viable way to expand audience reach, but there are technical issues to consider,” Glenn Hower, research analyst at Parks Associates, said in a statement. “The user experience is of paramount importance to the viewer for sports content. The lead established by the NFL speaks to popularity of football, and the league’s service has avoided a major hurdle since it does not stream live games.”

From the article "Study: 16% Of U.S. Broadband Homes Take A Sports OTT Service" by Jeff Baumgartner.

Previously In The News

Report: Viewers Say Churn is Based on Lack of New, Original Content

According to Parks Associates, it only gets worse from here. In its 2022 “OTT Streaming Trends to Watch” white paper, their data shows that the average churn rate was 40% in 2020. Right now, the avera...

Research: 310 Million Global Connected Households to Have at Least One OTT Service by 2024

More than 310 million connected households will at least one OTT service by 2024, according to a new report from Parks Associates. The report, OTT Video Services: Disruptive Globalization, estimate...

The Top Retailers in Home Entertainment 2019: The Golden 12

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Report: Streaming TV Churn Drops 48% Over Two Years, Hits Lowest Point in History

According to a recent report from research firm Parks Associates, services that stream television channels via the internet — known as virtual multichannel video programming distributors (vMVPDs) — ha...

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