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Streaming Year in Review 2025: Online Video Is Now an Advertising-Led Business

Roku and Amazon are the most popular brands of streaming media players purchased for CTV de­vices in the U.S., while Samsung is the most popular brand of smart TV purchased anywhere, according to research by Parks Associates. Samsung’s FAST platform, Samsung TV Plus, has more than 88 million monthly active users.

From the article, "Streaming Year in Review 2025: Online Video Is Now an Advertising-Led Business" by Adrian Pennington

Previously In The News

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The vast majority of fitness tracker and smartwatch owners in the United States use their wearables on a daily basis, according to the latest study from Parks Associates. Approximately 68-percent of f...

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AT&T-Time Warner Mega-Deal: Merger For New Media Era Or A Bad Remake?

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