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Streaming Year in Review 2025: Online Video Is Now an Advertising-Led Business

March 21, 2025

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Roku and Amazon are the most popular brands of streaming media players purchased for CTV devices in the U.S., while Samsung is the most popular brand of smart TV purchased anywhere, according to research by Parks Associates. Samsung’s FAST platform, Samsung TV Plus, has more than 88 million monthly active users.

From the article, "Streaming Year in Review 2025: Online Video Is Now an Advertising-Led Business" by Adrian Pennington

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About Parks Associates

Streaming Year in Review 2025: Online Video Is Now an Advertising-Led Business

Previously In The News

Research: over 50% of U.S. broadband households stream content on TV screens

63% Of Americans Unfamiliar With Virtual Reality; Less Than 6% Plan On Buying A Headset Soon

BrightonSEO: Are Assistant-powered devices like Alexa a dream or a nightmare?

A Comeback For TV Antennas S

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