According to research firm Parks Associates, the Amazon Fire TV outsold the Apple TV last year, but both devices were beaten by the unsung leader of the streaming world, Roku. Roku, which makes only digital media devices and is not nearly the kind of omnipresent, global corporation that both Amazon and Apple are, has quietly carved out a large slice of the streaming market.
But it could soon lose its top spot if one or both of Apple’s or Amazon’s improved devices takes off. And so, to make this a true Mexican standoff, there are already rumors of a Roku 4 coming this fall.
From the article "Streaming wars: Amazon launches an improved Fire TV to rival the new Apple TV" by Adam Epstein.
Consumer issues with accessing the NFL games are also indicative of a fragmented sports streaming landscape. Eric Sorensen, a senior contributing analyst with Parks Associates, noted in July how curre...
Password sharing cost streaming companies about $9.1 billion last year, according to data from the research firm Parks Associates. From the article "The streaming wars are flooding us with TV".
Neither of these methods work particularly well, at least for the kind of casual sharing that’s pervasive among friends and family members. A survey earlier this year by Parks Associates found that 18...
Like all streaming services, Disney+ saw strong growth during the pandemic but competitor Netflix reported losing subscribers last quarter. But Disney+ is cheaper than Netflix – an increasingly import...
