“A major pain point with ad-based streaming is when the ad repeats too many times or viewers seeing ads they don’t feel are relevant to them,” explained Sarah Lee, a research analyst with Parks Associates, a market research and consulting company specializing in consumer technology products, in Addison, Texas.
“Just 29% of ad-based streaming viewers feel the ads they see are for products and services that are relevant to them,” she told TechNewsWorld. “CTV players are working on features that will heavily use AI to align ads with household preferences and the content surrounding the ad so that viewers see more relevant ads.”
From the article, "Streaming TV Industry Snooping on Viewers at Grand Scale: Report" by John P. Mello Jr.
Pay-TV operators are seeing a "slow erosion of the core business," analyst Brett Sappington at Parks Associates said. "After years of attempts to be more than just a 'dumb pipe,' pay-TV operators h...
"Over 70% of voice-recognition users are satisfied with the experience of using this solution on their smartphones, which is driving experimentation with this functionality on other platforms, includi...
Sony hasn’t had much to cheer about over the past decade. Samsung and Apple crushed its smartphones, and even its TV business was eclipsed by rivals from China and South Korea. So forgive the proud ho...
Each is a decent enough product, but they’ve generated hardly any interest from consumers. Research firm Parks Associates estimated in October that after 18 months, Sling TV had signed up only 1 milli...
