Providing market intelligence for more than 35 years

In The News

Streaming media device sales to reach 86 million

Global annual sales of streaming media devices will increase from 30 million units in 2013 to 86 million units in 2019, according to Parks Associates.

The research firm said that last year 13% of US broadband households purchased a streaming media device, boosting adoption to nearly 30%. These included boxes and streaming sticks form companies like Roku, Apple Google and Amazon.

Parks also claimed that by the end of 2019 more than 330 million 4K Ultra HD TVs will be sold globally.

“The number of connected CE categories and devices continues to expand as companies look to disrupt the market,” said Parks Associates president, Stuart Sikes.

“The key priorities for our research are to identify emerging business models, effective partnerships, and engagement strategies that help develop profitable consumer products and services.”

From the article "Streaming media device sales to reach 86 million" by digitaltveurope.net.

Previously In The News

60% Of Pay-TV Users Want Subs To Include Streaming Content From Online Video Services

Sixty percent of pay-TV subscribers, or nearly half of U.S. broadband households, are interested in streaming movies and TV shows from an online video service as part of their pay-TV subscriptions, ac...

For Some Streamers, Global Expansion May Not Be Possible Without Rebranding

“All of these companies when they’re launching these DTC services are weighing, what is the brand equity?” said Steve Nason, a research director at Parks Associates who specializes in entertainment co...

Fox News Takes on Late-Night Comedy With Right-Leaning Show

“The country is divided, almost in half,” said Steve Nason, research director at Parks Associates, a market-research firm. “There’s certainly a place for other perspectives.” From the article "Fox...

Netflix Is Winning Streaming’s Own ‘Squid Game’

Netflix has been criticized for not having enough enduring franchises like Marvel and Star Wars. Having those would certainly aid its efforts to expand into merchandise licensing, which is one of Walt...