Providing market intelligence for more than 35 years

In The News

Streaming devices a hot commodity during Black Friday blow-out

Recent research from Parks Associates showed that in 2014, Roku out-sold other brands of connected TV devices, representing 34% of the market. The second-most popular brand was Google, maker of Chromecast, at 23%. Amazon and Apple Devices ranked third and fourth, respectively.

Roku has been hailed by tech publications such as The Verge and Re/Code as the best streaming device on the market. While most reviewers note that the technical specs are similar across most of the major brands, Roku edged out its competitors in terms of content (it has more than 3,000 apps and channels, while AppleTV does not contain a channel for Amazon Prime) and was deemed most likely to be able to give users access to the content they want.

From the article "Streaming devices a hot commodity during Black Friday blow-out" by BREE RODY-MANTHA.

Previously In The News

Smart Home, Safety and Security Highlights at CES 2019

Safety and security remain the leading value propositions for the smart home. Consumers consistently rank security and safety as top value propositions, followed by energy management, and Parks Associ...

Top Trends in Smart Home, Home Security Examined at CONNECTIONS Conference

From May 21-23, more than 600 executives from around the world gathered in San Francisco for the 23rd annual CONNECTIONS: The Premier Connected Home Conference, hosted by leading IoT research firm Par...

New research shows DIY is on the rise

New research from Parks Associates reveals at the end of 4Q 2018, 28 percent of U.S. broadband households reported the presence of an active security system, up from 26 percent in 4Q 2017, with 24 per...

Survey: Smart Home Tech Gives Consumers Privacy Fears, But Still Valuable Option for Integrators

Parks Associates recently released new research focused on consumer privacy concerns, AI technologies in the smart home, and the smart lighting and video doorbell markets. The firm’s consumer researc...