Providing market intelligence for more than 35 years

In The News

Sports streamers are keeping more subscribers after seasons end

New data from Parks Associates shows use of sports streamers is on the rise.

For a long time, sports leagues were leery of streaming platforms, knowing they could make more revenue by putting games on broadcast or cable TV channels as they had for decades. But new data from Parks Associates shows that customers are increasingly willing to use sports streaming services, and that will help convince leagues even further that doing business with streamers is in their long-term interest.

Parks reports that two-thirds of sports streaming service customers keep their subscriptions after seasons end. More than half of customers who cancel those subscriptions say they’re very likely to re-subscribe in the future.

Parks’s data shows conclusively that viewers are more willing than ever to follow live sports to streaming, and that they will stay with those services even if they can’t necessarily watch live games year-round.

From the article, "Sports streamers are keeping more subscribers after seasons end" by David Satin

Previously In The News

AT&T To Add An Unlimited Data Option For Home Internet And Will Better Enforce Overages On Other Plans

“Managing consumer expectations is extremely important in a highly competitive marketplace,” Brett Sappington, director of research at Parks Associates says. “If consumers are caught by surprise with...

OTT Market Strong In U.S. And Growing In Europe

All data is from the recently released OTT Video Market Tracker from Parks Associates. “OTT is definitely gaining traction across Europe. We are seeing new OTT video services spring up but not as m...

OTT Churn: Netflix Has Lowest Rate in 2015

Churn isn’t just an issue for traditional pay TV providers. Over-the-top services suffer it as well, of course. Parks Associates revealed OTT data yesterday showing that at the end of 2015, approximat...

Pay TV Operators Need To Be Ready For Anything, Thus The Focus On Agility And New Operations Models

“Pay TV operators have always had rich content libraries but the content was hidden behind archaic user interfaces. A next-generation UI combined with recommendation boosts consumption and monetizatio...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2025 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive