Elizabeth Parks, president of Parks Associates was quoted in USA Today this week as saying: “It’s a challenging time for service providers to make the money work. It makes sense that there will be a lot of consolidation in the market. We expect to see this as a strategy in 2024 for companies to grow subscriber and revenue growth.”
From the article, "Speculation Intensifies About Possible Merger of Warner Bros. Discovery and Paramount Global" by Edward Moran
Parks Associates is proud to announce its partnership with WiFi NOW for the upcoming Wi-Fi World Congress USA 2025. Parks Associates’ consumer research demonstrates that smart home device adoption...
At ISC West, which is running from 31st March to 4th April, Parks Associates released new research “Modernizing Multifamily Housing: Retrofitting Access Control,” in partnership with Kwikset, reve...
Parks Associates research finds that 45% of U.S. internet households own a security solution, and 32% subscribe to a security service. Parks Associates data shows that 26% of home security...
"The appliance category becoming connected does add a lot of opportunities to provide new information to a consumer," says Elizabeth Parks, the president and chief marketing officer at Parks Associate...
