In The News

Speculation Intensifies About Possible Merger of Warner Bros. Discovery and Paramount Global

December 21, 2023

Elizabeth Parks, president of Parks Associates was quoted in USA Today this week as saying: “It’s a challenging time for service providers to make the money work. It makes sense that there will be a lot of consolidation in the market. We expect to see this as a strategy in 2024 for companies to grow subscriber and revenue growth.”

From the article, "Speculation Intensifies About Possible Merger of Warner Bros. Discovery and Paramount Global" by Edward Moran

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How Apple’s Purchase Of Startup Reveals Health Data Strategy

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Has Subscription OTT Growth Hit Its Peak?

Parks Associates‘ OTT video research finds household spending on subscription OTT video services has held steady for three years, averaging just under $8 per month since 2016. From the article "Has...

Did The Television Industry Learn From The Past?

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Feds break up alleged streaming password theft scheme

Netflix and other streaming services have dealt with a variety of password-stealing schemes and other scams for years. Netflix announced earlier this year it was trying to crack down on password-shari...

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About Parks Associates

Speculation Intensifies About Possible Merger of Warner Bros. Discovery and Paramount Global

Previously In The News

How Apple’s Purchase Of Startup Reveals Health Data Strategy

Has Subscription OTT Growth Hit Its Peak?

Did The Television Industry Learn From The Past?

Feds break up alleged streaming password theft scheme

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