Providing Market Intelligence for 40 Years

In The News

Spectrum drops free offer to win back internet customers

In a July press release, Kristen Hanich, an industry analyst and senior director of research at Parks Associates, said that more broadband providers are sharpening their focus on lowering prices and providing greater benefits to retain customers amid this growing trend. 

“The competitive landscape has shifted from winning subscribers at any cost to keeping existing customers through better pricing, simplified service offerings, and integrated connectivity,” said Hanich. “Providers are investing in strategies that reduce churn while strengthening the value of broadband through mobile bundles and improved customer experiences.”

From the article, "Spectrum drops free offer to win back internet customers" by Patricia Battle.

Previously In The News

Second-Screen Activity On The Rise

While you’re watching “The Walking Dead, have you ever used your phone to settle an argument over the name of that actor who’s currently being pestered by zombies? Ever used your tablet to check stats...

Forget Trump And Clinton, Cable News Networks Are Winning The Election

Glenn Hower, an analyst at the Parks Associates market research firm, says the growth of social media is also driving news groups to generate "clickbait" stories and increase opinion-based programming...

First-Time Adoption Of Pay TV Is Up Among Spanish Broadband Households, Parks Associates Finds

Parks Associates announced new research earlier this month showing that 16% of Spanish Pay TV households subscribed to Pay TV for the first time last year, although Spanish consumers are still more li...

TV Everywhere Numbers Are Rising

All that promotion around catch-up services is seemingly paying off for service providers. Usage of TV Everywhere, or authenticated video viewing, reached 40 percent of U.S. pay TV consumers in 2015,...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Connectivity and Mobility Small-to-medium Business (SMB) MDU
Services
Research Memberships Visibility Memberships Streaming Video Tracker Smart Home and Security Tracker Broadband Market Tracker Channel Analytics
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces
Resources
Press Releases Analyst Blog Parks in the News
Store
View Your Cart
About Us
Overview Team Contact Us Privacy Policy

Follow:

© 2023-2026 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive