Providing Market Intelligence for 40 Years

In The News

Spain Leads European Cord Cutting Rates - Study

Around 16 percent of Spanish pay-TV households subscribed to pay TV for the first time last year, according to a report entitled "Connected Consumer in Europe" from Parks Associates. Even so, the country's broadband households still exhibit high incidences of cord shaving, cord cutting, and "cord nevers", said the report, with Spain actually exceeding the US in percentage of cord cutters and broadband households that watch online video. In the other surveyed countries – the UK, France and Germany – the incidence of cord cutting is far lower than in the US, said the report.

From the article "Spain Leads European Cord Cutting Rates - Study" by www.telecompaper.com

Previously In The News

The future is now: top smart home gadgets for 2025

According to market research by Parks Associates, approximately 45% of U.S. households with internet access own at least one smart home device, and 18% have six or more. This growing trend highlights...

Smart Homes, Smarter Service: Why Visual Agentic AI Leads in 2025

Nearly one-third of European consumers give up on setup within 30 minutes (Parks Associates) From the article, "Smart Homes, Smarter Service: Why Visual Agentic AI Leads in 2025" by Katie Mamia

LG G5 OLED Review: Best TV of 2024?

According to recent data from Parks Associates, nearly 70% of US households subscribe to at least one streaming service, making smooth performance across these platforms crucial. From the Archynews...

The Smart Money: Partnership Possibilities in the Connected Home

Parks Associates will be presenting this data and more at CONNECTIONS: The Premier Connected Home Conference, May 13-15 at the Renaissance Dallas at Plano Legacy (www.connectionsus.com). The event wil...