Providing Market Intelligence for 40 Years

In The News

Something Hilarious Happens When Potential Customers See That a Product Has AI Features

In another study highlighted by the WSJ, researchers at the firm Parks Associates surveyed around 4,000 US consumers' feelings towards AI marketing, with a slightly more blunt approach: "We straight up asked consumers, 'If you saw a product that you liked that was advertised as including AI, would that make you more or less likely to buy it?'" Jennifer Kent, vice president of research at Parks Associates, told the paper.

The majority of respondents — 58 percent — said that AI made no difference in their inclination toward buying a product. But 24 percent said AI would make them less likely to, and only 18 percent said they would be more likely to make the purchase. Broken down by age, 24 to 27 percent of the younger crowd (18 to 44 years old) said they were more likely to buy products marketed as having AI, compared with 18 percent overall. And 32 percent of those over 65 years of age and older, by contrast, said they were less likely to buy these products, compared to 24 percent overall.

But the most striking thing? It seems that the AI hype has reached a saturation point.

"Before this wave of generative AI attention over the past couple of years," Kent told the paper, "AI-enabled features actually have tested very, very well."

From the article, "Something Hilarious Happens When Potential Customers See That a Product Has AI Features" by Frank Landymore

Previously In The News

New Homes Save Homeowners Money, But Builders Face Rising Defect Claims

According to new research from Parks Associates, the connected home market is moving beyond gadget obsession and into something more practical. Consumers increasingly want smart systems that deliver e...

Best 4K Streaming Device: What Consumer Reports Really Scores

Streaming devices now reach roughly 68% of U.S. internet-connected homes, according to Parks Associates data cited by Consumer Reports. At that penetration, this is a mature market. Most buyers aren't...

The Smart Money: FCC Router Ban Leaves 109 Million Homes at Risk

According to Parks Associates, ISP-issued routers account for approximately 70% of home internet households in the U.S., with the remaining 30% represented by retail brands including NETGEAR, Eero...

Tubi leads Parks Associates US FAST ranking

Tubi, The Roku Channel and Pluto TV are the top 3 FAST services in the United States, according to a new ranking from Parks Associates. The research firm said 46% of US internet households now...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Connectivity and Mobility Small-to-medium Business (SMB) MDU
Services
Research Memberships Visibility Memberships Streaming Video Tracker Smart Home and Security Tracker Broadband Market Tracker Channel Analytics
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces
Resources
Press Releases Analyst Blog Parks in the News
Store
View Your Cart
About Us
Overview Team Contact Us Privacy Policy

Follow:

© 2023-2026 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive