Providing Market Intelligence for 40 Years

In The News

Something Hilarious Happens When Potential Customers See That a Product Has AI Features

In another study highlighted by the WSJ, researchers at the firm Parks Associates surveyed around 4,000 US consumers' feelings towards AI marketing, with a slightly more blunt approach: "We straight up asked consumers, 'If you saw a product that you liked that was advertised as including AI, would that make you more or less likely to buy it?'" Jennifer Kent, vice president of research at Parks Associates, told the paper.

The majority of respondents — 58 percent — said that AI made no difference in their inclination toward buying a product. But 24 percent said AI would make them less likely to, and only 18 percent said they would be more likely to make the purchase. Broken down by age, 24 to 27 percent of the younger crowd (18 to 44 years old) said they were more likely to buy products marketed as having AI, compared with 18 percent overall. And 32 percent of those over 65 years of age and older, by contrast, said they were less likely to buy these products, compared to 24 percent overall.

But the most striking thing? It seems that the AI hype has reached a saturation point.

"Before this wave of generative AI attention over the past couple of years," Kent told the paper, "AI-enabled features actually have tested very, very well."

From the article, "Something Hilarious Happens When Potential Customers See That a Product Has AI Features" by Frank Landymore

Previously In The News

Hulu An Even Bigger Chess Piece For Disney And Comcast After Sky Deal – Analysis

“They have a unique proposition, not just compared with Netflix but also with YouTube TV or Sling,” said Hunter Sappington, an analyst with Parks Associates, in an interview with Deadline. “They have...

Consumer Desktop Adoption Declines 30% Since 2009

New consumer research from Parks Associates finds a continued decline in the adoption rate for desktop computers. The report reveals that since 2009, nearly one third of U.S. broadband households have...

What Google's Project Fi Means For Mobile Operators

Research published by analyst firm Parks Associates last month revealed that two thirds of U.S. consumers who are likely to switch carriers in the next year felt access to Wi-Fi as part of their mobil...

Can mHealth Make Chronic Care Patients Care About Their Health?

According to the Parks Associates survey, 55 percent of Americans with at least one chronic condition aren’t speaking with their primary care physician any more than once every three months. What’s wo...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2026 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive