Providing Market Intelligence for 40 Years

In The News

Softbank Is Betting $32 Billion on ARM That the Internet of Things Will Pay Out

The good news, for SoftBank and ARM, is that it’s got as good a chance as anybody to do just that. “[ARM] processors are ideally suited for IoT applications,” says Parks Associates Research Director Tom Kerber, citing their efficiency and affordability. The same strengths that helped ARM take over the world’s smartphones will help it do the same with connected devices.

From the article "Softbank Is Betting $32 Billion on ARM That the Internet of Things Will Pay Out" by Brian Barrett.

Previously In The News

Netflix bets big on Christmas NFL streaming

“We couldn’t get it going, actually, at our house for some reason,” said Elizabeth Parks, president and chief marketing officer at market research firm Parks Associates. She was one of many viewers...

1 Growth Stock Down 84% to Buy Right Now

Whatever the business model is, it's working. Data from ComScore indicates that Roku controls an industry-leading 37% of the United States over-the-top (non-cable) connected-television advertising mar...

2025 Security Industry Predictions: Elizabeth Parks, President and CMO, Parks Associates

The latest entry in our 2025 Security Industry Predictions series is Elizabeth Parks, president and chief marketing officer at Parks Associates, which produces research about what’s going on in the ph...

Parks Associates Launches Strategic Consulting Unit

Consumer technology research firm Parks Associates is launching its new Strategic Consulting Unit, a new initiative designed to help companies refine their strategies and product and service offerings...