Providing market intelligence for more than 35 years

In The News

Softbank Is Betting $32 Billion on ARM That the Internet of Things Will Pay Out

The good news, for SoftBank and ARM, is that it’s got as good a chance as anybody to do just that. “[ARM] processors are ideally suited for IoT applications,” says Parks Associates Research Director Tom Kerber, citing their efficiency and affordability. The same strengths that helped ARM take over the world’s smartphones will help it do the same with connected devices.

From the article "Softbank Is Betting $32 Billion on ARM That the Internet of Things Will Pay Out" by Brian Barrett.

Previously In The News

It’s Official: Streaming is King (and One Provider Rules Over All Others)

Many Americans, according to reports done by the likes of Coupon Cabin, say they’ve cancelled at least one streaming subscription due to the increasing costs. Other reports, like those conducted by Pa...

The need for more middle mile

This higher peak takes into consideration the growth of Wi-Fi-enabled devices entering homes, with sources such as Plume IQ and Parks Associates noting that the average household has anywhere from 20...

Something Hilarious Happens When Potential Customers See That a Product Has AI Features

In another study highlighted by the WSJ, researchers at the firm Parks Associates surveyed around 4,000 US consumers' feelings towards AI marketing, with a slightly more blunt approach: "We straight u...

Top 10 Outdoor Security Cameras for Unmatched Peace of Mind

The Parks Associates 2024 Connected Home Research emphasizes the growing importance of smart detection features, such as distinguishing people, vehicles, or animals, to reduce false alerts and improve...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2025 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive