Register

I agree with the Privacy Policy

In The News

Social video viewing reaches nearly five hours weekly on U.S. televisions

September 28, 2025

Streaming Video Tracker

Social video now accounts for nearly five hours of television viewing per week, making up 20 percent of all video watched on TV, according to new research from Parks Associates. The findings, released Aug. 19 as part of the firm’s Streaming Video Tracker service, highlight how platforms such as YouTube, TikTok and Twitch are shaping consumer habits and becoming integrated into the mainstream television experience.

Parks Associates also cited recent developments in creator-led content, including MrBeast’s $100 million deal with Amazon MGM Studios and the launch of “Tubi for Creators,” a new content hub from the Fox-owned ad-supported service Tubi.

“As the streaming market matures, consolidation and aggregation are reshaping the competitive landscape,” said Elizabeth Parks, president and chief marketing officer at Parks Associates. “Platforms are bundling creator-led, studio, and niche content into unified experiences to keep viewers engaged across formats.”

From the NCS article, "Social video viewing reaches nearly five hours weekly on U.S. televisions"

Previously In The News

Parks: Many Smart Home Products Used Daily

"Safety and security are the main drivers for consumer interest,” said Parks president Stuart Sikes. Once people get the products home, Sikes added, consumers use them frequently. Among owners of mos...

VR Headset Market Developing: Survey

“VR is an immersive experience, and more is better for gamers — more immersion, better sound, better graphics, and more players,” Kraus said. “The mass market is more likely to adopt mobile VR, which...

Amazon Fire TV, Apple TV Gain On Roku, Chromecast

Amazon’s Fire TV and Apple TV are gaining on Roku in U.S. sales share, but Roku is holding on to its top spot even as a raging Amazon Fire flares up to tie Google’s Chromecast for second place, a Park...

VR Headset Demand On The Rise

As more households adopt the devices, “they will emerge as a new way to experience content streams coming into the home and a new interface for other connected devices throughout the home,” Parks also...

‹
1
2
...
651
652
653
654
655
656
657
...
746
747
›