Register

I agree with the Privacy Policy

In The News

Social video viewing reaches nearly five hours weekly on U.S. televisions

September 28, 2025

Streaming Video Tracker

Social video now accounts for nearly five hours of television viewing per week, making up 20 percent of all video watched on TV, according to new research from Parks Associates. The findings, released Aug. 19 as part of the firm’s Streaming Video Tracker service, highlight how platforms such as YouTube, TikTok and Twitch are shaping consumer habits and becoming integrated into the mainstream television experience.

Parks Associates also cited recent developments in creator-led content, including MrBeast’s $100 million deal with Amazon MGM Studios and the launch of “Tubi for Creators,” a new content hub from the Fox-owned ad-supported service Tubi.

“As the streaming market matures, consolidation and aggregation are reshaping the competitive landscape,” said Elizabeth Parks, president and chief marketing officer at Parks Associates. “Platforms are bundling creator-led, studio, and niche content into unified experiences to keep viewers engaged across formats.”

From the NCS article, "Social video viewing reaches nearly five hours weekly on U.S. televisions"

Previously In The News

Indie cable ops prep to launch mobile via NCTC pact

It also fits a wider trend. Speaking on a separate panel here, Parks Associates President and Chief Marketing Officer Elizabeth Parks cited research that the use of home Internet/mobile bundles have g...

Report: CE State Of The Industry 2023

Not everyone is so sanguine about an H2 recovery, however. “With inflation touching virtually every category, spending on consumer electronics may not be a top priority at present,” argues Sarah Lee,...

The technological goal of MLS to world football

It is worth cross-checking this data with another from the Parks Associates consultancy : annual revenue from subscription to OTT sports platforms (transmission of video and audio content over the Int...

eero reveals Communities spirit for indoor connectivity

According to Parks Associates research, 31% of the US population resides in MDUs, and with new apartment construction continuing to grow, up 24.1% as of February 2023, internet service providers (ISPs...

‹
1
2
...
99
100
101
102
103
104
105
...
746
747
›