Providing Market Intelligence for 40 Years

In The News

Social Platforms Are Moving Onto TV Screens—Industry Experts Explain Why

The shift is already underway. Social video is now the second-most-watched video type on TVs, according to research from Parks Associates.

Jennifer Kent, SVP and principal analyst at Parks Associates, said this trend is blurring the lines between traditional video media and social video strategies, particularly as YouTube, Instagram and TikTok push for more TV-based viewing.

Kent added that this also correlates with the growth of the creator economy, as traditional media companies partner with creators or launch initiatives dedicated to creator content. Amazon MGM Studios, for example, has collaborated with popular creators like MrBeast on projects such as Beast Games to produce more premium programming. YouTube has also announced efforts to introduce more episodic formats for creator content.

“Lines are blurring all over,” Kent said. “Everybody on the big screen wants to mimic what’s happening on social media, and everyone on social media wants to be on the big screen.”

She added, “The important impact of all of these social video platforms coming to the big screen is the way that they are raising expectations for everybody else that’s on the big screen—to be more interactive, to be more creative with formats, to engage with new creators that can speak to audiences in different ways.”

From the article, "Social Platforms Are Moving Onto TV Screens—Industry Experts Explain Why" by Saleah Blancaflor

Previously In The News

Study: Parks Examines Approaches To The Smart Home

Parks Associates took a look at the smart home’s competitive landscape—and how providers should prepare for the market’s future—in its new report, “Smart Home: A Roadmap for Strategic Planning.” “T...

Parks Associates: 10 Top IoT Trends

“Consumer interaction with the devices and services in their lives – at home, in the car, on the go – will continue to evolve in 2017 to be more personal and targeted,” Jennifer Kent, director, resear...

New Year Brings New Breed Of Cord-Cutter

This year should sway even more converts, as it will mark the proliferation of live television broadcast over the Internet. That’s because a number of entertainment power-players are making it easi...

Why TV Antennas Are Making A Comeback

In fact, since 2013, the percentage of broadband households in the nation using only antennas to watch linear TV has jumped from 9 percent to 15 percent, according to data released this week by Parks...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2026 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive