In The News

Smartwatch Ownership: Millennials 44%, Non-Millennials 23%

August 20, 2016

Besides smartwatches, other IoT devices win the attention of millennials. In a survey of 1,300 U.S. adults conducted by Parks Associates for Coldwell Banker, 61% of millennials expressed an interest in smart homes.

Millennials have grown up digital and the Internet of Things is simply adding to their internetworking.

From the article "Smartwatch Ownership: Millennials 44%, Non-Millennials 23%" by Chuck Martin.

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About Parks Associates

Smartwatch Ownership: Millennials 44%, Non-Millennials 23%

Previously In The News

Voice Recognition Technology Hears Whispers Of M&A

OTT Subscription Churn Rate Steady at 18%: Parks

More Channels Tune in to Twitch

Managing for the Optimized Content Bundle

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