Providing market intelligence for more than 35 years

In The News

Smart TVs With Webcams Vulnerable To Online Peeping Toms

A “smart TV” by definition is a television set where one can access the Internet, watch content online via streaming services such as Netflix, or use various other applications that are usually found on computers or smartphones, such as Skype. Ownership of them is on the rise – in 2014, around 42 million households in America had one. By 2018, this is predicted to increase to around 70% of all US households. Heather Way, a Senior Analyst at Parks Associates, noted that “this platform… is forever changing the concept of television.”

From the article "Smart TVs With Webcams Vulnerable To Online Peeping Toms" by Jack Hadfield.
 

Previously In The News

Amazon Fire TV tops 30 million active users, seeming to beat Roku

The market for video streaming devices is exploding. The number of households with a streaming player has quadrupled in the last five years, according to Parks Associates, and Roku and Amazon have bee...

What Hulu needs to beat Netflix

Loyalty is the name of the game for places like Netflix and Hulu going forward, Callahan says. “It’s much easier to keep a customer than acquire a new one,” he explains. High turnover has been one...

Amazon's New Netflix Competitor Is A Bad Deal For Most People

The benefit is that you can cancel any time you want, and are only committed on a month-to-month basis. This might serve as a good move for Amazon, allowing people to dip their toes into the Prime wat...

Netflix's Subscribers Are Much More Loyal Than Hulu And Amazon Prime's

Netflix has by far the most loyal subscribers of its competitors, according to new research by Parks Associates. Analysts found that Netflix subscribers were much less likely to cancel than those o...