In The News

Smart-Lock Start-Up Otto Closes Shop

January 07, 2018

Door and Window Market Magazine

“One-half of consumers view smart door locks and smart video door bells as unaffordable,” said Parks Associates in 2017. “This is a significant challenge for the smart-home market. The average price of a smart door lock is $220, while traditional non-connected door locks can be purchased for $80-$100. Innovators and early adopters clearly recognize the value of smart-home products, but the early majority of U.S. consumers sees only marginal value, which is insufficient to justify the premium price for smart products.”

From the article "Smart-Lock Start-Up Otto Closes Shop" by Trey Barrineau.

Previously In The News

It's not me, it's Netflix: With password sharing on the block, how to boot your friends

According to a Parks Associates’ 2022 survey, 40% of consumers in U.S. internet households share credentials or use shared credentials, up from 27% in 2019. From the article, "It's not me, it's Net...

Best 4K Streaming Media Devices of 2023

If you’ve bought a TV lately, there’s a good chance that it’s a smart TV with the ability to stream TV shows and movies, no extra devices needed. These days, 63 percent of all U.S. homes with internet...

Nearly 20% of US households have over 3 Apple devices

Apple devices are a mainstay of US households. The portfolio of devices are so frequent around the United States, that almost a fifth of the population is an Apple loyalist. Parks Associates, a mar...

Slash Your Monthly Internet Bill: 8 Effective Tips to Save Money

According to recent Parks Associates data, US households spend an average of $116 a month on home internet, which is a sizable chunk of change. Whether you use it for remote work, streaming your favor...

‹
1
2
...
136
137
138
139
140
141
142
...
776
777
›