Providing Market Intelligence for 40 Years

In The News

Smart Homes Are Cool, But Are They Safe?

Parks Associates found that there was little difference when it came to concerns about someone controlling smart products uninvited versus accessing the historical data products generate. In both cases, about 60 percent of respondents said they were concerned or very concerned about such issues with only about 20 percent saying that they are not concerned.

From the article "Smart Homes Are Cool, But Are They Safe?" 

Previously In The News

Disney+ wades into the streaming-with-friends space

“It really makes it feel like you’re doing it all together, laughing about it together,” Mahler said. “Sometimes we’ll all pause it together and someone will be like, ‘Oh my gosh that reminds me of so...

What I’m thankful for in sports media

Media research firm Parks Associates said there are more than 300 direct-to-consumer streaming services in the United States. From the article "What I’m thankful for in sports media" by Jeff Agrest...

Apple’s HomePod Has Arrived. Don’t Rush to Buy It.

Apple also provided statistics on smart speaker usage from the research firm Parks Associates. That report also found that playing music and getting the weather were the top uses of smart speakers, wh...

To Invade Homes, Tech Is Trying to Get in Your Kitchen

Yet the so-called smart kitchen remains a tough sell. With the kitchen often a hub for families and friends, habits there can be hard to change. And many people see the kitchen and mealtimes as a have...