Providing Market Intelligence for 40 Years

In The News

Smart Home Technology Sells Homes

In a world where selling a home is already hindered by the economy and a generation that is hesitant to buy, smart home technology is making things even harder.

According to Coldwell Banker Real Estate LLC and Parks Associates, buyers are redefining “move-in ready” to include either installed smart home tech or installation-ready homes.

From the article "Smart Home Technology Sells Home" by Jeff G.

Previously In The News

Cord nevers don't know what they're missing, and pay TV needs to show them, says Parks' Sappington

Brett Sappington, senior director of research at Parks Associates, kicked off the first annual Pay TV Show detailing some of the emerging challenges and opportunities for the pay TV space. He broke...

Is Cable or Streaming Cheaper? The Answer Isn't Clear-Cut

According to a July 2022 study from Parks Associates, roughly one-quarter of American households subscribe to nine or more streaming services, while 50% of us have at least four. From the article,...

Save Time and Money with DIY Home Security

There's a burgeoning market for DIY home security products, thanks to advances in smart tech and more robust, easy-to-install offerings from home security manufacturers. According to market research f...

Smart locks: One in four households intend to buy this year

A survey released Thursday by market research firm Parks Associates suggests that the popularity of connected locks will expand in the next few years from early adopters to households with moderate in...