Providing Market Intelligence for 40 Years

In The News

Smart home penetration up 5% in 2015

Research from Parks Associates has found that 18 percent of US households with broadband Internet connection now have a smart home device, up from 13 percent in the second quarter of 2014. The group's Canada research arm also found that about 34 percent of Canada homes with security systems installed have smart systems that can be controlled and monitored through mobile devices. About a fifth of Canada homes with broadband also have a security system installed, according to the report.

Lack of familiarity with smart home technology and trust in a given retailer or seller can affect adoption rates. "Consumer familiarity with smart home products and services is low," said Tom Kerber, director of research at the Home Controls and Energy Group at Parks Associates. Kerber added that suppliers must teach consumers capabilities and advantages of smart home solutions.

From the article "Smart home penetration up 5% in 2015" by globalsources.com.

Previously In The News

Most U.S. Wearable Owners Use Their Gadgets Daily: Study

The vast majority of fitness tracker and smartwatch owners in the United States use their wearables on a daily basis, according to the latest study from Parks Associates. Approximately 68-percent of f...

Smart Home Gadgets Need To Live Together

“We need to look at problems in the home from a holistic perspective and realize it is the value of all these devices working together that will drive adoption of the smart home,” EVRYTHNG senior vice...

Study: 32% of smart tag owners say they use them to track other people without them knowing

A new report from Parks Associates says that 32% of people who own smart tags say they use the device to track another person’s location without that person even knowing they’re being tracked. “The...

Quarter Of Millennials Are OTT-Only Broadband Households

Nearly a quarter (23%) of Millennial heads of household are OTT only households, higher than the national average of 15% among all U.S broadband households. Parks Associates analysts also note that...