Providing Market Intelligence for 40 Years

In The News

Smart Home Integration: Dealers Face Big Challenges

According to fresh data from Parks Associates, a whopping 57% of dealers find this task either tough or impossibly tricky in 2026, climbing up from 44% in 2022. Clearly, as more American households load up on smart cameras, locks, lighting, and thermostats, they're also loading up on headaches for the folks trying to make these systems talk to each other.

"Consumers want flexibility in the devices they choose without sacrificing reliability or support," says Jennifer Kent, SVP at Parks Associates.

From the article, "Smart Home Integration: Dealers Face Big Challenges" by Kelly Martin

Previously In The News

The Caregiving Boom: Where The Job Opportunities Are

Some 117 million Americans are expected to need caregiving assistance by 2020, according to the recently released Caregiving Innovation Frontiers (CIF) study conducted by AARP and Parks Associates. Ye...

More Than Two Thirds Of Smartphone Users Stream Radio Every Week

The research in the report was done by Parks Associates, a “market research and consulting company specializing in emerging consumer technology products and services,” according to its public statemen...

Google's Latest Plan to Take Over Your Living Room

By almost any measure, Chromecast has been a hit. Among dedicated streaming devices, it was the second-most popular in the U.S. in 2014, capturing about 20% of the market according to Parks Associates...

Vinyl Record Sales Are At A 28-Year High

The Biebs is just one of hundreds of artists who will be releasing vinyl albums on Record Store Day. Fans of the recently departed David Bowie will have a chance to get a limited edition pressing of s...