Providing market intelligence for more than 35 years

In The News

Smart Energy Opportunities In The Smart Home

“The analytics, just like the network and all the technology, should just fade away into the background,” says Tom Kerber, Director, Research Energy and Home Controls of Parks Associates. Kerber was speaking to the idea that customers want smart energy features to work in the background, providing comfort and efficiency without having to be in control.

From the article "Smart Energy Opportunities In The Smart Home" by www.viodi.tv

Previously In The News

Household Video Budgets Dropping, Multiplatform Viewing Is Down

Fresh data from Parks Associates suggests U.S. households may have hit a plateau in their online video viewing; the experimentation phase is over and people are settling into more comfortable habits....

Half Of U.S. Homes Have Access To SVOD Services, Says Nielsen

That 50 percent figure gets a lot of play: In April 2015, Parks Associates reported that 50 percent of U.S. broadband-enabled homes had an SVOD subscription. In March 2016, NPD Group reported that 52...

Hulu Mounts Push To Draw And Keep Subscribers: Executive

Luring and keeping customers is becoming harder as the online streaming market gets more crowded and subscribers, freed from cable television's contract model, can cancel service with a click of the m...

OTT At A Tipping Point, Poised For Rapid Growth

Parks Associates estimates that 86 million streaming media players will be sold globally in 2019. And as streaming subscriber counts continue to grow, the services will be better positioned to bid for...