Providing Market Intelligence for 40 Years

In The News

Smart device adoption grows but setup stumps 52% of users

About 45% of U.S. internet households own at least one core smart home device — this excludes smart speakers — and about 20% own a video doorbell. But according to new research from Parks Associates, the set-up process for smart home devices continues to plague consumers.

 

In the new report, Parks Associates said 52% of DIY users report setup or connectivity issues revealing that the user experience continues to be one of the main problems in smart home adoption.

“The smart home market has matured, expanding the need for an enhanced user experience to reach next-gen adopters as well as interoperability and standards to deliver a seamless smart home,” said Daniel Holcomb, senior analyst at Parks Associates.

 

From the article, "Smart device adoption grows but setup stumps 52% of users" by Peter Brown

Previously In The News

Could streaming giants start to clamp down on password sharing?

The major concern for cyber security companies like Synamedia is how password sharing can turn into true content piracy ? stealing streaming shows and movies and reselling them for profit. If you k...

Comcast is totally okay with you not having an Xfinity set-top box

“Pay-TV providers want to retain subscribers, so they want to make sure that you stay inside their ecosystem,” says Brett Sappington, a media analyst at Parks Associates. “If you don’t have a reason t...

Some NFL+ users struggle to watch games on the app

Consumer issues with accessing the NFL games are also indicative of a fragmented sports streaming landscape. Eric Sorensen, a senior contributing analyst with Parks Associates, noted in July how curre...

Comcast and Charter face a grim new reality: actual competition

“Across the nation, all sorts of internet service providers have gained two new competitors,” says Kristen Hanich, the research director for Parks Associates, referring to T-Mobile and Verizon. “They...