Providing market intelligence for more than 35 years

In The News

Smart Building Solutions Gain Traction Among Multifamily Properties, Study Finds

Twenty-four percent of multifamily properties report having a smart building provider or aggregator for at least one of the properties they serve, according to a newly published study by Parks Associates, which surveyed 300 multifamily property owners and building operators. 

The primary research study, titled “Smart Properties: The Value of IoT for MDUs,” provides insight on technology adoption and needs among multifamily property owners and operators, with a specific focus on connectivity, IoT devices and smart building services.

“Respondents report using an average of three smart building platforms throughout their portfolios,” said Kristen Hanich, research director, Parks Associates. “This market is highly fragmented, far from settled, and competitors who can prove their value, ease of use, and positive customer support experiences can gain share across a company’s property portfolio.”

“Companies are leveraging the experience they’ve gained in deploying the earlier generation of smart building technologies to create benchmarks for effectiveness,” Hanich said. “These benchmarks serve as guides for their future deployments.”

From the SDM Magazine article, "Smart Building Solutions Gain Traction Among Multifamily Properties, Study Finds"

Previously In The News

Report: Viewers Say Churn is Based on Lack of New, Original Content

According to Parks Associates, it only gets worse from here. In its 2022 “OTT Streaming Trends to Watch” white paper, their data shows that the average churn rate was 40% in 2020. Right now, the avera...

How fuboTV Plans to ‘Expand the Breadth of Sports’ to their Live TV Streaming Service

There are 75 million people in the US who have an MVPD service and based on the most recent Parks Associates report, 43% of cable TV households will likely switch to a virtual MVPD streaming service....

Creating Spotify for sports to counter piracy

Research from Parks Associates estimates that the cost of video piracy this year alone for pay-TV and OTT providers will be $9.1 billion in lost revenue. By 2024, that number will rise to $12.5 bil...

Percentage Of TV Antenna Households Doubles

The percentage of U.S. homes getting live TV channels through antenna has nearly doubled since 2013, to 15 percent of homes in 2016, according to Parks & Associates. Several factors contributed to the...