New consumer research from Parks finds that less than 5 percent of U.S. broadband households own a smart appliance such as a full-sized refrigerator, oven, dishwasher or washer/dryer that can be monitored or controlled using a smartphone, tablet or computer. However, the report shows that 18 percent of consumers plan to buy a smart appliance in the next 12 months.
From the article "Smart Appliances: Lots of Attention, But Low Market Adoption" by Laura Hamilton.
“ADT is a powerhouse player in the residential security space, and this move to divest its commercial business shows the focus they are highly focused on the residential market,” adds industry analyst...
In March 2021, Parks Associates reported that 34% of all U.S. senior broadband households use smart speakers or smart displays. The firm defined seniors as those over 64 years of age. From the arti...
According to Parks Associates, 30 percent of US broadband households live in multi-dwelling unit (MDU) housing and there are 700K multifamily properties in the United States. From the article, "202...
It also fits a wider trend. Speaking on a separate panel here, Parks Associates President and Chief Marketing Officer Elizabeth Parks cited research that the use of home Internet/mobile bundles have g...
