Providing Market Intelligence for 40 Years

In The News

SimpliSafe to Join Everon Owner GTCR’s Security Holdings

GTCR’s deal for SimpliSafe is unpacked with analysis from Kirk MacDowell and Elizabeth Parks covering strategy, competitive responses and the shift toward add-on services and market adjacencies.

Elizabeth Parks, president of Parks Associates, frames the acquisition as validation of growth runway in residential security. “It’s notable that SimpliSafe has transitioned from one private equity owner to another, a clear signal that investors see more growth potential as the company broadens its reach,” she said. Parks’ firm tracks 8,000 U.S. internet households each quarter and reports adoption at multi-year highs:

  • 48% of U.S. households had a security solution in Q2 2025, up from 38% in July 2022.
  • Security system ownership rose from 31% (2022) to 34% (2025), while device-only adoption doubled from 7% to 14%.
  • 35% of households subscribed to a paid security service in 2025, up from 30% in 2022; device-tied paid services climbed from 5% to 9%.

SimpliSafe ranks third among self-installed system brands — behind Ring Alarm and ADT— and third among professional monitoring providers — behind ADT and Ring — according to Parks Associates’ research. She added that the “next wave” of growth will be driven by add-on services beyond traditional intrusion: in 2025, 61% of system owners expressed interest in fire and gas safety monitoring, 59% in vehicle monitoring, 57% in water-leak monitoring, with more than half citing interest in advanced video analytics and cloud storage.

Parks also noted adjacency opportunities GTCR may evaluate across its portfolio. With amenity technology entrenched in multifamily housing — and security systems offered by 39% of luxury and 24% of non-luxury property owners — SimpliSafe could eventually explore offerings tuned for that segment.

“Increasingly, the security system itself is becoming the hub that connects and controls other devices and the attached services in the home,” Parks said.

From the article, "SimpliSafe to Join Everon Owner GTCR’s Security Holdings" by Rodney Bosch

Previously In The News

Report: Netflix’s Password-Sharing Crackdown Not Going Great

Parks Associates suggests Netflix opted to roll out its new pricing policy in these nations rather than highly profitable countries so that they “don’t potentially suffer a large amount of subscriber...

How fuboTV Plans to ‘Expand the Breadth of Sports’ to their Live TV Streaming Service

There are 75 million people in the US who have an MVPD service and based on the most recent Parks Associates report, 43% of cable TV households will likely switch to a virtual MVPD streaming service....

Streaming service bundles are a new way to attract subscribers

The demand for over-the-top (OTT) media services exploded when the global coronavirus pandemic forced millions of people to refrain from social gatherings and stringent lockdown measures heavily regul...

Hear the future: IoT voice control

Topping market research firm Parks Associates’ list of Top 10 Consumer IoT Trends in 2017 is this: Voice control is vying to become the primary user interface for the smart home and connected lifestyl...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Connectivity and Mobility Small-to-medium Business (SMB) MDU
Services
Research Memberships Visibility Memberships Streaming Video Tracker Smart Home and Security Tracker Broadband Market Tracker Channel Analytics
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces
Resources
Press Releases Analyst Blog Parks in the News
Store
View Your Cart
About Us
Overview Team Contact Us Privacy Policy

Follow:

© 2023-2026 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive