Providing Market Intelligence for 40 Years

In The News

SimpliSafe to Join Everon Owner GTCR’s Security Holdings

GTCR’s deal for SimpliSafe is unpacked with analysis from Kirk MacDowell and Elizabeth Parks covering strategy, competitive responses and the shift toward add-on services and market adjacencies.

Elizabeth Parks, president of Parks Associates, frames the acquisition as validation of growth runway in residential security. “It’s notable that SimpliSafe has transitioned from one private equity owner to another, a clear signal that investors see more growth potential as the company broadens its reach,” she said. Parks’ firm tracks 8,000 U.S. internet households each quarter and reports adoption at multi-year highs:

  • 48% of U.S. households had a security solution in Q2 2025, up from 38% in July 2022.
  • Security system ownership rose from 31% (2022) to 34% (2025), while device-only adoption doubled from 7% to 14%.
  • 35% of households subscribed to a paid security service in 2025, up from 30% in 2022; device-tied paid services climbed from 5% to 9%.

SimpliSafe ranks third among self-installed system brands — behind Ring Alarm and ADT— and third among professional monitoring providers — behind ADT and Ring — according to Parks Associates’ research. She added that the “next wave” of growth will be driven by add-on services beyond traditional intrusion: in 2025, 61% of system owners expressed interest in fire and gas safety monitoring, 59% in vehicle monitoring, 57% in water-leak monitoring, with more than half citing interest in advanced video analytics and cloud storage.

Parks also noted adjacency opportunities GTCR may evaluate across its portfolio. With amenity technology entrenched in multifamily housing — and security systems offered by 39% of luxury and 24% of non-luxury property owners — SimpliSafe could eventually explore offerings tuned for that segment.

“Increasingly, the security system itself is becoming the hub that connects and controls other devices and the attached services in the home,” Parks said.

From the article, "SimpliSafe to Join Everon Owner GTCR’s Security Holdings" by Rodney Bosch

Previously In The News

Apple Looks To Expand Healthcare Presence

“Apple has been enormously successful with its technology and brand power among consumers, so Apple’s entry into the healthcare industry is at least beneficial in raising consumer awareness of excitin...

Apple Preps Amazon Echo Rival – Is This The Connected Intelligence Moment?

At the moment, hospitality, retail, and even QSR brands are examining the role that voice-activated assistants could play in complementing service and sales staffs at their respective hotels and store...

Can Traditional TV Keep Up In A Digital-First World?

The ongoing disruption was made manifest in the number of consumers tuning into alternate channels: 63% of broadband-enabled households have at least one OTT subscription, according to research from P...

The Sound Of The Internet Of Things (And Why It Matters For Brands)

In the next five years, Business Insider estimates that brands are going to spend around $5 trillion on the Internet of Things. For a third year in a row, the subject has dominated CES, the global con...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2026 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive