Providing market intelligence for more than 35 years

In The News

Should AT&T listen to activist investor or stay the course?

HBO Max has become the bellwether that investors are watching to see whether AT&T can execute its entertainment vision.

“Out of all their financials, it’s just a small part of AT&T,” said Brett Sappington, senior research director for entertainment at Addison-based market research company Parks Associates. “It seems to be the tail wagging the rest of the AT&T dog at the moment.”

Elliott has criticized the slow rollout of the streaming service. It also noted how AT&T has shifted from a three-tiered offering focused on Warner Bros. to a single one centered around HBO.
AT&T will face other hurdles, Sappington said. The subscription-based HBO Max will be pricier than competitors. To keep customers from canceling, AT&T will have to have other breakouts that follow in the footsteps of The Sopranos and Game of Thrones, along with a steady stream of popular TV shows and movies.

From the article "Should AT&T listen to activist investor or stay the course?" by Melissa Repko.

Previously In The News

Hulu Mounts Push To Draw And Keep Subscribers: Executive

Luring and keeping customers is becoming harder as the online streaming market gets more crowded and subscribers, freed from cable television's contract model, can cancel service with a click of the m...

In U.S., 40% Own a Set-Top Box, Over Half Own a Connected TV

In the United States, 40 percent of homes with broadband connectivity own a set-top box, while over half own a connected TV. However, set-top boxes see much greater use. This data comes from resear...

OTT At A Tipping Point, Poised For Rapid Growth

Parks Associates estimates that 86 million streaming media players will be sold globally in 2019. And as streaming subscriber counts continue to grow, the services will be better positioned to bid for...

Is Snapchat on the Way Out or Just Finding its Footing?

Predicting what will come for Snap Inc. is a hotter industry topic than trading iPhone rumors. The company's biggest problem isn't the notoriously fickle nature of its target demographic or even the w...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2025 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive