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Shopping By Voice Set To Explode

February 27, 2018

Voice shopping may also be hitting the road, as 57 percent of U.S. broadband households are interested in voice control features for their car, a new Parks Associates study shows.

The biggest beneficiary in this next wave of retail disruption will likely be Amazon, which has a head start in the voice segment through its popular Echo line of smart speakers and Alexa AI engine. OC&C pegs Echo’s current penetration at 10 percent of U.S. homes, followed by Google Home at 4 percent and Microsoft’s Cortana at 2 percent.

From the article "Shopping By Voice Set To Explode" by Alan Wolf.

Previously In The News

Roku Swings to Second-Quarter Loss on Slower Ad Spending

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Last year, research firm Parks Associates found that 16 percent of U.S. households with broadband admitted either borrowing video log-ins or sharing their own credentials. For many people under 40, sh...

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