Providing market intelligence for more than 35 years

In The News

SHOCKINGLY, OF THE 26% OF HOUSEHOLDS THAT PAY FOR MUSIC…MOST OF THEM USE PRIME MUSIC

Yep. We know what you’re thinking. We got way too high and wrote this article. But we didn’t. New research from Parks Associates shows that, of the 66% of U.S. broadband households that use a licensed service to stream music, 40% are going free/ad-supported, and 26% pay. Of those 26%, Amazon Prime Music is in first place (10%), Pandora One is in second (6%), and Spotify Premium comes in third (at 4%).

According to the study, our own hometown hero (?) Amazon has a big leg up in the streaming wars. Parks Associates isn’t some two-bit research firm, either. It is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services, having served multiple Fortune 500 companies. So what could be the cause of this almost unbelievable surprise? From an EDM perspective, it’s clear from Prime Music’s top dance albums that their bread-and-butter is in mainstream EDM.

From the article "SHOCKINGLY, OF THE 26% OF HOUSEHOLDS THAT PAY FOR MUSIC…MOST OF THEM USE PRIME MUSIC" by Glen Sears.

Previously In The News

15 Percent of U.S. Broadband Households Plan to Buy Wireless Speakers

A recent Parks Research study found that, of U.S. broadband households, 18 percent plan to buy earbuds over the next 12 months, 16 percent plan to buy headphones, and 15 percent plan to buy wireless s...

Cord Cutters Face A Sea Of Streaming Options

Hartstein’s decision was made easier because of a flood of Internet streaming services that allows consumers to cobble together their own video packages. There are more than 100 Internet video service...

Over Two-Thirds Of U.S. Smartphone Owners Stream Music Daily

A recent Parks Associates report reveals that 68 percent of U.S. smartphone owners listen to streaming music every day, for an average of 45 minutes per day. Amazon Prime Music emerged as the most pop...

Morning Read: Pharma Changes Afoot As Valeant Courts A New CEO And Novartis U.S. Head Exits

Less than half of caregivers with a smartphone use apps aimed at caregivers, according to a report by Parks Associates. — MobiHealthNews From the article "Morning Read: Pharma Changes Afoot As Vale...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2025 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive