Providing Market Intelligence for 40 Years

In The News

Shifts in Cloud DVR deployments

Cloud DVR has begun to take hold worldwide, thanks to its ability to offer potentially infinite recording and time/place shifted content to subscribers, far beyond the storage offered by the home Set-Top-Box. According to recent research by Parks Associates the total number of Cloud DVR subscribers worldwide will exceed 4.6 million in 2015 and total 24 million by 2018. This tremendous growth is driven by subscriber demand for the rich and flexible TV Anywhere user experience they’ve grown accustomed to with VOD. The primary mode of TV viewing for 27 percent of US viewers is time-shifted , and in the last six years, nearly 2.5x more households have chosen to use other devices over their TVs. Fortunately, advances in technology to support the performance and storage needs of time-shifted and recorded programs will allow operators to differentiate themselves from competitive OTT, IPTV, Telco and cable operators, perhaps stalling the cord cutting trend which has accelerated in Q1 2015 .

From the artcle "Shifts in Cloud DVR deployments" by Sarah Paris-Mascicki.

Previously In The News

Why Builders Should Recommend Matter-Enabled Smart Home Devices

A Parks Associates study revealed that 37% of U.S. internet households shopping for smart home products consider Matter certification to be important. From the article, "Why Builders Should Recomme...

Fox to acquire Roku for $22B

In April, Parks Associates’ Streaming Video Tracker report found that the Roku OS led with 28% of the market. It was followed by the Samsung Tizen OS at 23%. The leaders were followed by Apple tvOS, g...

Best Access Control Installers in Dallas–Fort Worth (2026 Guide)

According to a 2024 Parks Associates survey of 300 multifamily property owners and managers, 62% of properties planning to deploy, upgrade, or replace access control systems said they were doing so to...

Analysis: Fragmentation built streaming’s growth and now tests its limits

Parks Associates counted more than 300 streaming services available in the United States, with the average internet household subscribing to 5.3 of them. For most of television’s history, the limit...