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Sharing Your Netflix And HBOGo Passwords Is Costing Streaming Services $500 Million

July 14, 2015

Research firm Parks Associates estimates that all the sharing of streaming passwords to circumvent subscription fees is costing providers roughly $500 million per year in lost revenue. They estimate that 6% of total users are using an account held by someone out of their household.

Yes. This all sounds about right, if a bit low.

Of course, none of this can be news to most providers, which offer an “ask no questions” approach to providing streaming so long as your password and ID match.

From the article "Sharing Your Netflix And HBOGo Passwords Is Costing Streaming Services $500 Million" by Penn Collins.

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Netflix is also preparing to crackdown on illegal account sharing via new artificial intelligence software, which will be able to analyze which users are logged in and then flag shared accounts. Th...

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About Parks Associates

Sharing Your Netflix And HBOGo Passwords Is Costing Streaming Services $500 Million

Previously In The News

A new frenemy: Apple is going Hollywood. But it’s been a bumpy ride.

Smart home devices are 'valuable' to 75% of those who use them

For Sprint, T-Mobile, Plans Will Be Unlimited—And Less.

Cutting the cord: 59% of Americans have canceled cable TV, signaling the dominance of streaming giants Netflix, Hulu and Amazon

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